Why I do this
Nine years ago I had a dropshipping store and paid an agency around €4,000, fee plus ad spend, to run the ads. It brought in zero sales.
I couldn't accept spending that much and not getting a single sale. So I learned to run the ads myself, and that has been the job ever since.
One rule came out of it: everything I try, I try on myself first. If it costs money, it costs mine, never a client's.
What it turned into
For a while that work went by the name Ecomm GrowthLab. Today it is Climent Media, my company.
In 2025 I spent over €10,000 on ads-management platforms, looking for something that would actually read an account. They repeated what Google and Meta already say, with the same generic rules for everybody. So I built my own: a knowledge base per account, not a rule that fires the same way for everyone.
That is how I work today: I run Google Ads and Meta Ads accounts myself, and the software reads each one every day.
I write down what I learn running accounts. The guide people read most is Google Ads change history: who changed what.
Where you can check me
- GitHub
The code I write in public, including Climent Ads Assistant, open source under Apache-2.0.
- LinkedIn
Where I write about what I see in ad accounts.
- Climent Media
My company, registered in the Netherlands (KVK 96588012).
Write to me
Tell me what you spend and on which platform, and I'll tell you honestly whether I can help. It comes straight to me.