Why I do this
Nine years ago I had a dropshipping store and paid an agency around €4,000, fee plus ad spend, to run the ads. It brought in zero sales.
I couldn't accept spending that much and not getting a single sale. So I learned to run the ads myself, and that has been the job ever since.
One rule came out of it: everything I try, I try on myself first. If it costs money, it costs mine, never a client's.
What it turned into
For a while that work went by the name Ecomm GrowthLab. Today it is Climent Media, my company.
In 2025 I spent over €10,000 on ads-management platforms, looking for something that would actually read an account. They repeated what Google and Meta already say, with the same generic rules for everybody. So I built my own: a knowledge base per account, not a rule that fires the same way for everyone.
Today I run Google Ads and Meta Ads accounts myself, and the software I built reads each one every day.
I write down what I learn running accounts. The guide people read most is Google Ads change history: who changed what.
What clients say
Especially Manuel, someone who is attentive and who has helped me through the whole process.
Rosa · Oráculo de ToraI've been working with Manuel and his Climent Media team since around May 2025, and honestly there has been a substantial change in our work. We have got many more leads.
Working with Manu has been very simple and pleasant. He is very approachable and got deeply involved in helping us get the best leads and understand our product in depth.
espheraFrom their video and audio reviews, recorded in Spanish and shortened. The English is my translation.
AI in ads work
I'm also the ads and AI-implementation specialist at iO Digital, for its SEO, SEA and social ads teams. For two years I've worked on one thing only: how to bring AI into ads work in a way we can trust. I've given an AI training at Troostwijk, too.
All told, I manage €198,437 a month in ad spend for clients (October 2026). Climent Ads Assistant, the software I built, is what lets me set it up, supervise it and report on it.
Brands I work on
My own clients: El Destino de Nora, Kine à Domicile, Tisolve, Infi à Domicile, Mobanho, Oliver Services and Lombrices Vermicompostaje.
Through iO Digital: Kalkhof, Gazelle, Klok Group, Neways, RECRON-HISWA, ReumaNL, 113.nl, TigerStop, Troostwijk and Zadkine.
Through Client Connect, an agency in Australia: Nanotise, Reno Right Group and Your Local Roofers.
Questions about me
What do your clients say about you?
Rosa, Roberto and esphera describe working with me in the quotes on this page, in their own words. The Google profile of Climent Media, my company, has 5.0 stars from 20 reviews (as of 31 October 2026).
Do you work alone?
No. I run each account myself, with a team of three AI agents: one for ads, one for the web and one that builds the software. What the AI does and doesn't do is in the questions people ask me.
What is Climent Media?
Climent Media is my company, registered in the Netherlands (KVK 96588012). I work as a freelancer through it. For a while that work went by the name Ecomm GrowthLab.
What is Climent Ads Assistant?
Climent Ads Assistant is the software I built to run accounts. It reads Google Ads, Meta Ads, GA4 and Search Console every day. Its code is open source under Apache-2.0, on GitHub.
How much does it cost to work with you?
Working with me costs from €600 a month. The exact figure depends on your account, and you get it once I've looked at it. What I do on each platform: Google Ads and Meta Ads.
Where you can check me
- GitHub
The code I write in public, including Climent Ads Assistant, open source under Apache-2.0.
- LinkedIn
Where I write about what I see in ad accounts.
- Climent Media
My company, registered in the Netherlands (KVK 96588012).
- Climent Media guides
What I learn running accounts, written down on climentmedia.com, in English. The change-history guide shows what it records and what it quietly hides in an account. After it come moving from Google Ads API v22 to v25 and Meta Marketing API access for your own ads app.
- Google reviews
5.0 stars from 20 reviews on the Google profile of Climent Media, my company (as of 31 October 2026).
Write to me
Tell me what you spend and on which platform, one or several, and I'll tell you honestly whether I can help. It comes straight to me. Or, if you'd rather, with my agency.